Alex Loves Colour is officially available across Europe — and we've partnered with Sapo Beauty, a family-owned distributor with 20 years of industry experience, to make it happen. Here's why...

The story of how a toilet roll in a salon bathroom sparked a brand that's changing the way colourists think about their tools. This is what happens when you refuse...

Discover the new Essentials Collection, four signature foil finishes designed to elevate everyday colour work in salons. Created for colourists, each foil blends style with performance to inspire creativity and...

Discover our ‘Bearly Awake’ foil, a charming collaboration with Care Bears that brings coffee-inspired fun and vibrant colours to your salon. Perfect for stylists who love a playful touch.

We Love Rainbows: our most joy-filled foil yet The Care Bears are icons of optimism, so partnering with them felt like the perfect way to pour even more colour and...

Phase 1 – As AI slowly integrates into our daily lives, machine learning is becoming incredibly advanced. We're already seeing AI implemented in salon software. Over time, this will improve...