Why Tokidoki foils are the perfect match for Alex Loves Colour. Cute, colourful, professional foils made to bring more personality to the salon chair. If you know Alex Loves Colour, you know...

Not sure which hair foil size to use? We break down the difference between 15cm ×30cm Wide, 15cm ×35cm Long Wide and 20cm ×40cm Extra Wide foils - plus why...

Alex Loves Colour is officially available across Europe — and we've partnered with Sapo Beauty, a family-owned distributor with 20 years of industry experience, to make it happen. Here's why...

The story of how a toilet roll in a salon bathroom sparked a brand that's changing the way colourists think about their tools. This is what happens when you refuse...

Discover the new Essentials Collection, four signature foil finishes designed to elevate everyday colour work in salons. Created for colourists, each foil blends style with performance to inspire creativity and...

Discover our ‘Bearly Awake’ foil, a charming collaboration with Care Bears that brings coffee-inspired fun and vibrant colours to your salon. Perfect for stylists who love a playful touch.