Discover the new Essentials Collection, four signature foil finishes designed to elevate everyday colour work in salons. Created for colourists, each foil blends style with performance to inspire creativity and...

Discover our ‘Bearly Awake’ foil, a charming collaboration with Care Bears that brings coffee-inspired fun and vibrant colours to your salon. Perfect for stylists who love a playful touch.

We Love Rainbows: our most joy-filled foil yet The Care Bears are icons of optimism, so partnering with them felt like the perfect way to pour even more colour and...

Phase 1 – As AI slowly integrates into our daily lives, machine learning is becoming incredibly advanced. We're already seeing AI implemented in salon software. Over time, this will improve...

Discover how this innovative partnership is transforming the salon industry and redefining self-expression. At Alex Loves Colour, we believe hair is more than just a style—it’s a canvas for creativity,...

Welcome to Alex Loves Colour, where creativity meets innovation in the world of hair colouring. Founded with a passion for transforming the salon experience, Alex Loves Colour (AL/C) is dedicated...