About Us

With over 12 years of salon experience and a reputation as one of Australia’s leading hair colourists, founder Alex turned a creative passion into a mission: to revolutionise hair foil functionality and design. That’s how Alex Loves Colour was born.

Our foils are designed to elevate both your salon experience and your client’s results. Inspired by the art of perfectly hand-cut foils, we’ve created an effortless, ready-to-use solution that combines style, precision, and performance.

We believe hairdressing should be fun and full of personality. Each collection is thoughtfully designed to bring a sense of joy and creativity to your salon. From vibrant patterns to playful, eye-catching designs, our foils are made to turn the ordinary into the extraordinary, ensuring every colour session feels exciting for you and your clients.

Our foils don’t just look great—they’re built for exceptional performance:

• Two Pre-Cut Pop Up Sizes for everyday and long-hair applications.
• Embossed Texture for superior grip and no slipping.
• Perforated Access Points for quick and easy use.

We know the importance of reducing waste in our industry. Every box of Alex Loves Colour foils is crafted with 100% recyclable cardboard, and the foils themselves are 100% recyclable aluminium, ensuring they have a new life beyond single use.

At Alex Loves Colour, we’re dedicated to bringing innovation, creativity, and ease to your salon. Whether it’s our thoughtful designs, high-performing materials, or commitment to sustainability, we’re here to enhance the way you work—one foil at a time.