AUD
We've got some exciting news. Alex Loves Colour is officially launching across Europe, and we couldn't be more thrilled to be doing it alongside a distributor who truly shares our values, meet Sapo Beauty.
Who Is Sapo Beauty?
Based in Gdańsk, Poland, Sapo Beauty is one of Europe's most respected hair industry distributors, with over 20 years of experience in the professional beauty space. Founded and still owned by Agnieszka and Damian Michalski, Sapo is a family business at heart — and that shows in everything they do.
Over two decades, they've built a reputation as a reliable, passionate, and genuinely trusted partner for professional haircare brands. They're not just a logistics operation; they're advocates for the brands they represent, investing in education, media, and community to help those brands thrive across the market.
Their portfolio speaks for itself. Sapo currently distributes some of the most iconic names in professional haircare, including Balmain Paris Hair Couture, Evo, and Mr. Smith, brands known for their quality, artistry, and strong professional following. The fact that Alex Loves Colour now sits alongside names like these is something we're incredibly proud of.
Why We Chose Sapo
When we started thinking seriously about a European launch, we knew the right distribution partner would make or break the experience for our customers and the salons we work with. We needed someone who understood the professional market deeply, moved fast, and genuinely cared about the brands in their portfolio.
Sapo ticked every box.
They fulfil orders within 24 hours, working with Poland's leading logistics partners to ensure fast, reliable delivery across the EU. Their clients consistently rate them for speed and dependability — which matters enormously when you're a colourist mid-booking and need your supplies to arrive on time.
Beyond logistics, Sapo has a strong media presence, having been featured in Vogue Poland and winning Vogue Beauty Awards recognition for brands in their portfolio, and they host regular VIP events that bring their professional community together. This is a team that invests in their brands and their people, and that aligned perfectly with what Alex Loves Colour is all about.
What This Means for European Customers
If you're a salon, colourist, or professional based anywhere in the European Union, Alex Loves Colour foils are now available to you through Sapo Beauty. That means the embossed, pre-cut pop-up foils you've been seeing everywhere — across our Essentials, Silver, Blossom Bliss, Tokidoki, and Care Bears collections — are finally within reach.
Fast shipping. A trusted local distributor. And foils designed for colourists who refuse to settle.
Let's Colour, Europe
This is a milestone we've been working toward for a long time, and we're so grateful to have Sapo Beauty as our partner to make it happen. If you'd like to stock Alex Loves Colour in your salon or find out more about ordering through Sapo, get in touch with the team at biuro@sapo.pl