Why Tokidoki foils are the perfect match for Alex Loves Colour.

Cute, colourful, professional foils made to bring more personality to the salon chair.

If you know Alex Loves Colour, you know we love anything that makes the salon feel a little more fun.

Foils are something colourists use every day, but that does not mean they have to feel boring. They can be practical, professional and still bring personality to the service.

That is exactly why our Tokidoki collaboration made so much sense.

Tokidoki is bright, playful, character driven and full of colour. Their world is cute, quirky and instantly recognisable, which fits perfectly with what Alex Loves Colour has always been about.

We wanted to create foils that did more than just sit in the hair. We wanted them to make clients smile, start conversations and give colourists something exciting to use behind the chair.

If you know Alex Loves Colour, you know we love anything that makes the salon feel a little more fun.

Foils are something colourists use every day, but that does not mean they have to feel boring. They can be practical, professional and still bring personality to the service.

That is exactly why our Tokidoki collaboration made so much sense.

Tokidoki is bright, playful, character driven and full of colour. Their world is cute, quirky and instantly recognisable, which fits perfectly with what Alex Loves Colour has always been about.

We wanted to create foils that did more than just sit in the hair. We wanted them to make clients smile, start conversations and give colourists something exciting to use behind the chair.

Foils are practical. They can also be personality.

Tokidoki is an internationally recognised lifestyle brand created from the vision of Italian artist Simone Legno.

The name Tokidoki means “sometimes” in Japanese. The brand launched in 2005 and has become known around the world for its bold characters, colourful artwork and playful pop culture style.

You may have seen Tokidoki on toys, accessories, fashion, beauty products and collectables. Their designs always have a sense of fun and imagination, which is what makes them so loved.

For us, Tokidoki felt like the perfect brand to bring into the salon. It has that same mix of creativity, colour and personality that we love putting into our foils.

Why we wanted to collaborate.

Alex Loves Colour was created to make salon tools feel more exciting.

Our foils are made for real colour work, but they are also made to stand out. We love the idea that something as simple as foil can change the feeling of a colour service.

When a client sees a fun printed foil, they notice it. They ask about it. They take photos. It becomes part of the appointment, not just something used during the process.

That is why Tokidoki felt right for us. Their artwork already has that effect on people. It makes you stop, look closer and smile.

Together, we created two exclusive foil collections that bring Tokidoki’s playful world into the salon.

Made for colourists, not just shelves.

Even though the artwork is the first thing people notice, these are still professional foils made for salon use.

The Tokidoki foils come in our Long Wide size, with 300 pre-cut pop-up sheets per box. Each sheet measures 15 cm × 35 cm, making them easy to use for everyday colour services.

They are designed to help colourists save time, stay organised and keep the service flowing, while still adding something fun to the overall experience.

Why printed foils make a difference.

Printed foils are such a simple way to make the salon experience more memorable.

It is not always about doing something huge. Sometimes it is the small details that make the biggest difference.

The perfect mix of art and hair.

This collaboration brings together Tokidoki’s playful artwork and our love for professional salon foils.

It is colourful, creative and a little bit nostalgic. It feels fun without losing function, which is exactly what we wanted.

Kawaii All Stars and Supermarket Besties are for colourists who want their tools to feel as creative as the work they are doing.